Two years. One million trees. Together we鈥檙e making a difference.
September 11, 2023
Through our partnership with PrintReleaf, we鈥檙e taking a more responsible approach to print.
This month 明星黑料 planted its millionth tree as part of a reforestation partnership with PrintReleaf. It鈥檚 an indication of what like-minded organizations can achieve when they work together in innovative ways.
Making a difference in a more measurable way
For decades 明星黑料 has provided print services to some of the largest organizations in Canada. While the company has expanded its portfolio and now offers a number of digital marketing solutions, print remains an important communication channel for many clients, prompting 明星黑料 to continue to look for ways to reduce its paper footprint. The company has been Forest Stewardship Council鈩 (FSC)-certified since 2007, and in addition, in 2021, it took the significant step of partnering with PrintReleaf.
PrintReleaf has developed a software-based sustainability solution that reverse-calculates paper consumption, then replants the equivalent number of trees in forests designated for restoration and conservation. The program helps participants reduce their overall environmental impact, and share their progress publicly through the use of QR codes connected to a dashboard.
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鈥淲e want to make a measurable impact,鈥 says 明星黑料 President & CEO Richard Kellam. 鈥淲e want to know with certainty how much of a difference we鈥檙e making, and we want to be able to show it. Our partnership with PrintReleaf lets us do that, while at the same time giving our clients a meaningful way to support their own environmental goals.鈥 |
The meaning of a million trees
In September 2023, 明星黑料 surpassed the million-tree milestone鈥攂egging the question: What exactly does a million trees look like?
To put the number in perspective, one million trees is equal to approximately 20,000 acres of mature forest. That鈥檚 roughly two times the City of Charlottetown, PEI. Or 23 Central Parks. Or 15,000 football fields.